Who owns a customer relationship following a merger or acquisition?

Measuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity

In information technology era, databases are known asone of the most valuable resources for organizations, especially usedin database marketing. Customer Equity is a key concept in DatabaseMarketing which integrates customer acquisition, retention and development.From the perspective of customer equity, customers are theprimary source of both current and future cash-flows. Customer equitymodels...

Who Owns Intelligence?

Who owns 'culture'?1

No one owns the concept 'culture'. Anthropology's long-standing proprietary claim on the concept rests on three sorts of contentions none of which are convincing. Anthropology's overwhelmingly interpretive approaches to cultural materials have led to a preoccupation with the details of cultural materials at the expense of formulating explanatory theories. This has, among other things, rendered ...

Who Owns Child Abuse?

Expectations of contemporary child protection apparatuses are strongly influenced by beliefs inherited from the nineteenth century child rescue movement. In particular, the belief that child abuse determination is obvious. However, this assumption fails to make a distinction between nineteenth century’s emphasis on impoverished environments and the twentieth century introduction of the patholog...

Who Owns Your DNA?

Stanford Genetics Professor Michael Snyder’s book, Genomics & Personalized Medicine: What Everyone Needs to Know, is a work to be enjoyed on multiple levels. Designed for a broad audience, the book delivers a great deal of detail for the scientifically savvy while still providing a generalized overview for the yet-to-be-initiated. Although brief, the book is timely, having followed closely on t...